I am a dedicated UX and Interaction Design (IxD) expert with a rich, multi-disciplinary design background. My core passion lies in bridging the gap between complex digital systems and intuitive human interaction, specifically focusing on interactivity, multimedia, and cutting-edge interface design. For me, “user experience” (UX) isn’t just a buzzword, it’s the very air I breathe, deeply rooted in the principles of Human-Centered Design (HCD).
My approach is meticulously structured around optimizing every touchpoint of a digital journey. By rigorously applying UX and UI best practices, I am committed to pushing the boundaries of what’s possible in usability, accessibility, and interaction design. This dedication allows me to create unique, integrated, and truly innovative user experiences. Each design decision is made with a laser focus on the target audience, understanding intricate user behaviors, and aligning perfectly with critical business needs. This holistic perspective ensures that every solution isn’t just beautiful, but also strategically effective.
Beyond the design studio, I’m passionate about shaping the future of UX education. I serve as the Program Director for the AUB UX/UI Online Graduate Professional Diploma, guiding aspiring professionals through the complexities of this evolving field. As a Senior Lecturer at both the American University of Beirut (AUB) and the Lebanese American University (LAU), I lecture on a wide spectrum of subjects including Interaction Design, User Experience Design, Engineering, Human-Centered Design, User Interface Design, and Digital Media. My professional journey is complemented by a lifelong learner philosophy, always curious, with a particular love for capturing the world through the lens of photography.
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